Microsoft Dynamics CRM from Professional Advantage has an overall rating of from 1 customer.
The views and opinions submitted and expressed here are not those of Microsoft.
huge productivity gains
- 5.0
Reviewed by:healthyCo Reviewed on:28/10/2011
- Pros
- To gauge the value of our CRM project, we conducted a value stream mapping exercise based on our original sales processes. The analysis identified points of constraint and inefficiency in ours processes. We then did a similar exercise based on the processes adopted for our new CRM system and its integration with other tools. What we discovered was a 33 per cent improvement in productivity. More importantly, through tracking and analysis of customer technical support requests, resolution and satisfaction rates, we've estimated that our company has become 50 per cent more responsive to customer needs. That’s where the advantage is for our customers. What we are able to do now is track multiple departments’ involvement with a particular customer, not only over the phone but by email and other channels. We can identify weaknesses and put in place corrective action a lot faster than we could before.
- Cons
- We could not fault their implementation techniques.
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The views and opinions submitted and expressed here are not those of Microsoft.
