Update Your Company Overview
Highlight Your Expertise to Attract the Right Customers
By making your company's information clear and complete, you make it that much easier for customers to determine a fit for their needs. If they can't see a fit, they're likely to move on in their search.
Follow these steps to edit or update your Company Overview on Pinpoint:
- (Newly listed partners) Wait three business days for the Company Overview you submitted during Microsoft Partner Network (MPN) enrollment to appear on the Pinpoint Dashboard.
- Access the Dashboard. You will be prompted to complete a Pinpoint New User Signup form the first time you log in.
- Edit your overview—referring to the requirement below—and submit it for approval.
- Allow up to 15 business days for the update to appear on the Pinpoint live site. (Note: Publish times may vary for different countries. Learn more about profile publish times.)
If you have previously updated your Pinpoint profile, follow steps 2 through 4.
Your Company Overview must be complete. It must include:
- Your company’s expertise. Example: ABC Enterprises delivers on-site and e-learning training…
- The benefit of what you offer or the problem you help customers solve. Example: We help your employees build practical skills they can apply immediately to improve productivity and lower your costs.
- Your software and professional service offerings listed with bullets.
- Be direct and conversational in tone. Examples: “We specialize in …” “We help you …” “Our application solves the specific industry need for …”
- Use succinct, relevant keywords and phrases. To improve readability and search rankings, integrate keywords into:
- The first two sentences of your overview. Tell people right away what your expertise is and exactly what your application or service does.
- The names of your offerings. These should tell customers what the offerings do. Note: You can include a Microsoft product name in your application or professional service name ONLY if the name also includes an additional descriptor or qualifier that indicates what your offering does for customers or how it enhances the Microsoft product.
- “Works With” products. Call out the specific Microsoft products your application or professional service augments or supports. (Be sure to choose the relevant Microsoft “Works With” products from the drop-down menu in the Dashboard when entering your Application and Professional Service Listings.)
- Website URL. If your URL contains a word that matches a keyword entered into the search engine, this will boost your search ranking.
- Overstatement or overpromise, including grandiose or unsubstantiated claims about your company’s expertise or position in the market, or statements about goods, services, or outcomes that you are unable or do not intend to deliver.
- Vague or general statements about what your company does. Include specific details that distinguish your offerings from competitors.
- Marketing jargon or “fluff.” Provide fact-based details only.
- Overly technical language. Ensure your profile can be understood by everyone, from the office administrator to the business owner.
- Statements about your company’s vision or mission. Save these for your company website.
- Detailed descriptions of common customer problems. Customers already know what their problems are. Tell customers what you can do to help them. Speak to the benefits of using your application or service.