Application Description
Rewarding your most valuable customers has proven to be a very successful strategy for many businesses. We developed the COREFIN add-on within Microsoft CRM which helps you manage complex loyalty and relationship strategies such as:
-Loyalty points cards (earn points when spending money and redeem them in future purchases)
- Fixed discounts (get XX% off any purchase)
- Gift cards and vouchers (one off monetary payment)
The COREFIN loyalty programme module covers the following functionalities:
- Payments: Real time integration with POS terminals, cards and other software. Customers can pay by redeeming loyalty points or via gift cards (vouchers).
- Customer segmentation and analysis: Comprehensive cardholder profiling (Silver, Gold, Platinum) and targeting with personalised communication and offers (e-mail, SMS, phone calls). Ad hoc and scheduled reports and dashboards.
- Mix & Match marketing campaigns: Offers may apply for a specific day, hour, group of shops or even at product level. Possibility to mix and match offers for groups of shops or products (offers such as - Double points if you buy before Friday). Win and redeem points within any shop within multivendor scheme.
- Easy execution: Central customer relationship management system that allows elaborate filtering and segmentation. Target point or cash rewards to customers in real time (10% discount for students). Analysis of total points that are not redeemed at any given moment for financial planning and tracking. Loyalty points expiry dates.
- Customer Portal: Option to develop customer portal with personalised content, games, social media integration and more. Offer an online log-in portal for your customers and they can view loyalty points reserves and buy products targeted for them.
COREFIN Loyalty Management for Microsoft Dynamics CRM has not been reviewed by any customers.
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