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ExactTarget Inc.

Email Marketing and Social CRM Integration for Microsoft Dynamics CRM

by ExactTarget Inc.

The powerful combination of ExactTarget’s industry-leading email marketing solution, paired with the insight of Microsoft Dynamics CRM, you can finally send targeted, relevant email messages to help you drive prospect and customer engagement through a seamless integration. Over 400 Microsoft customers trust ExactTarget to leverage campaigns, marketing lists, workflow, and security with Microsoft Dynamics CRM.

Key Benefits:

Email Marketing Automation - Create multi-step date and event-based Workflows with our easy to use feature that automatically executes marketing programs such as lead nurturing campaigns and more.

Landing Pages and Microsites - Build a branded, consistent web presence and extend personalized, one-to-one communications from email to the web with our add-on.

Dynamic Content - Go beyond "one-size-fits-all" emails and generate unique content for each individual subscriber based on the valuable customer data you’ve worked hard to gather, directly from your CRM installation.

Tracking Results & Reporting - View critical elements such as email opens, click-throughs, undeliverables, and more at the individual and aggregate level. Create lists based upon tracked customer actions and send targeted follow-ups accordingly.

Profile Changes - Leads, Contacts and Accounts can manage their profile via a link included in every email. Changes made are captured in your CRM installation with our Profile Center add-on.

Deliverability and Opt-out Requests - ExactTarget's world-class deliverability team ensures our clients' maximum inbox performance by providing consultation on critical aspects of email marketing. They also manage ISP relations, trouble-shooting, email filtering, and monitor the deliverability and privacy industry.

100% Microsoft Technology - At the heart of our SaaS application is Microsoft SQL Server 2005, which provides highly scalable and reliable services to handle mission-critical email communications 24/7 for thousands of organizations globally. With well over one billion emails sent per month, ExactTarget knows how to deliver.

Email Marketing and Social CRM Integration for Microsoft Dynamics CRM has not been reviewed by any customers.

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The views and opinions submitted and expressed here are not those of Microsoft.

Version

2011 and 4.0

Release Date

24/12/2010
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