Application Description
Umbrella solution for CSP customer analytics (value, segmentation, churn, profitability, credit risk, tariff simulation) and campaign management (cross sell, up sell, loyalty, retention).
Customer analytics can help to know more about customer’s preferences, their behavior and calling patterns and based on analytics, predict their future actions.
The customer analytics can be thought of as continuous process involving several activities:
- Churn management
- Customer segmentation
- Campaign management
- Cross sells and up sell
- Profitability analysis
- Credit risk management
- Tariff simulation
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