Spotlight

Six Tips for Better Search Engine Optimization

With the majority of customers arriving at your website via a search engine’s results page, it’s critical that you maintain a proactive strategy for search engine optimization (SEO). Here are six ways you can improve your rankings and generate more traffic to your site.

1. Optimize Your Pages, Not Your Site
Search engines rank individual Web pages not sites, so it’s important to focus on specific keywords relevant to the topics covered on a page. Specific keywords tend to be less competitive than broad, general ones and can help move your page up the results list.

2. Use Keywords for File Names and Tags
Each page of your site resides in its own file. File names created with specific page content in mind can also improve results. Meta tags and title tags with target keywords are also essential for each page on your site.

3. Keep Content Fresh and Relevant
Your search rank is largely a function of the quality and relevance of your content. To optimize content:

  • Speak the language of your customers. Your keywords should map to the words customers use to find your products or services.
  • Create original content specific to your business and update it on a regular basis. Incorporate keywords naturally into the text on your website. If you need help, hire a professional Web writer.

4. Link to Other Credible Sites
Search engines also evaluate the number and quality of other sites that link to yours. It’s important to be strategic in who you link to and who links to you.

Consider link-swapping with partner companies or businesses whose products or services complement your own. Send press releases through PRWeb and PR Newswire. Bloggers and traditional media outlets often pick them up as the basis for articles or posts. If your release is used, a link to your website will be included.

5. Spread the Word with Blogs and Communities
User-generated content such as reviews and comment forums is fresh, relevant, free, and also establishes your site as an authoritative resource in your area of business. They can generate more links and references to your work on other sites.

A well-written, frequently updated expert blog is another reputation-building tool that can result in links to your posts—which again, improves your rankings.

6. Study Your Competitors
Learn what keywords your competition is using and how they rank in search results. You can use this information to better target keywords on your own pages.

You should also compile a list of Web pages that link to your top competitors. Each of these sites is a potential candidate to link to you. After evaluating the quality and relevance of each site, you can launch a link acquisition campaign.

Interested in doing more to enhance your rankings? Find hundreds of search engine optimization experts on Pinpoint.