Behavioral Targeting, A/B and Multivariate Testing
CardioLog’s optimization tools puts control directly in the hands of marketers to quickly and continually test and measure not only the effectiveness but also the relevance of content across any online channel, with the aim of increasing content relevance through segmentation and behavioral targeting.
With CardioLog’s optimization, you can attract prospective visitors with customized messages - according to their interests, engaging these visitors with dynamic content in response to their profile and consequently delivering the right message to the right person at the right time.
The CardioLog Behavioral Targeting visual interface helps you quickly create rules for displaying web content and messages - according to various user segments, profiles and channels.
Creating a Behavioral Targeting rule is simple and intuitive; thanks to our full integration with SharePoint’s page elements. Simply click any area, web part or element on the page, define its display variations and map them to specific visitor segments and channels.
- Deliver the right content to the right people
- Increase engagement
- Maximize revenues and conversion
- Improve the user’s experience
A/B and Multivariate Testing
With CardioLog’s testing tools, marketers can easily and efficiently execute multiple A/B and multivariate tests, used to identify which content is relevant and effective. This customized testing helps increase content relevance and improve the ROI of the portal and website.
- Create and run tests instantly with zero IT involvement
- Optimize multiple conversion goals
- Evaluate the potential of your marketing channels
- Target your tests to specific visitor segments
- Easily create, manage, and document your tests
CardioLog – SharePoint Marketing Suite – Optimization (Increase Revenue and Conversions) has not been reviewed by any customers.
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The views and opinions submitted and expressed here are not those of Microsoft.