Writing an Application or Service Listing

After you've written your Company Overview, you're ready to write listings for your applications and/or services.

 

1. Name your software application or professional service.

Keep the name short. Use simple, straightforward language. The information you provide must be current.

Requirements:

  • Must be a minimum of one and maximum of ten words. For most languages including English, do not exceed 70 characters. For languages like Russian, German, Finnish and others in which words consistently have larger character counts, do not exceed 100 characters. If in doubt, default to fewer words.
  • Cannot be the same as an existing Microsoft product.
  • If your service is reselling a Microsoft product, the words “Sales” or “Reseller” must be included in the service name. Example: Microsoft Dynamics Reseller.
  • Capitalise the first letter of each word. If, however, your offering name is branded, please express the name exactly as it is branded.
  • If you create multiple industry- or use-specific listings for an application or service, treat each listing as a unique offering. The name of each offering must clearly state the intended use or industry.

 

2. Writing your Application or Professional Service Listing.

Your clear, succinct responses to the prompts in the order below will create a well-written listing.

  • State what your application or service does and/or what customer issue it addresses.
  • State what Microsoft technologies this application or service enhances or builds upon.
  • Detail the benefits this application or service offers in a bulleted list.

Requirements:

  • Must be a minimum of twenty and maximum of 250 words. For most languages including English, do not exceed 1800 characters. For languages like Russian, German, Finnish and others in which words consistently have larger character counts, do not exceed 2500 characters. If in doubt, default to fewer words.
  • Must state what your application or service is, what it does and 3-5 customer benefits.
  • Should not include quotes, URLs or contact information such as your company's physical address, email address or phone number.
  • If you create multiple industry- or use-specific listings for an application or service, treat each listing as a unique offering. The description of each offering must be differentiated and targeted by using keywords that are specific to the intended use or industry.

Writing steps

Your clear, succinct responses to the prompts in the order below will create a well-written listing.

  • State what your application or service does and/or what customer issue it addresses.
  • State what Microsoft technologies this application or service enhances or builds upon.
  • Detail the benefits this application or service offers in a bulleted list.


Requirements:

  • Must be a minimum of twenty and maximum of 250 words. For most languages including English, do not exceed 1800 characters. For languages like Russian, German, Finnish and others in which words consistently have larger character counts, do not exceed 2500 characters. If in doubt, default to fewer words.
  • Must state what your application or service is, what it does and 3-5 customer benefits.
  • Should not include quotes, URLs or contact information such as your company's physical address, email address or phone number.
  • If you create multiple industry- or use-specific listings for an application or service, treat each listing as a unique offering. The description of each offering must be differentiated and targeted by using keywords that are specific to the intended use or industry.
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