Write an Application or Service Listing

After you've written your company overview, you're ready to write listings for your applications and/or services.

 

1. Name your software application or professional service.

Keep the name short. Use simple, straightforward language. The information you provide must be current.

Requirements:

  • Must be one-word minimum and maximum of 10 words. For most languages including English, do not exceed 70 characters. For languages like Russian, German, Finnish and others in which words consistently have larger character counts, do not exceed 100 characters. If in doubt, default to fewer words.
  • Cannot be the same as an existing Microsoft product.
  • If your service is reselling a Microsoft product, the words “Sales” or “Reseller” must be included in the service name. Example: Microsoft Dynamics Reseller.
  • Capitalize the first letter of each word. If, however, your offering name is branded, please express the name exactly as it is branded.
  • If you create multiple industry- or use-specific listings for an application or service, treat each listing as a unique offering. The name of each offering must clearly call out the intended use or industry.

 

2. Write your Application or Professional Service Listing.

Your clear and succinct responses to the prompts below, in the sequence given, will create a well-written listing.

  • State what your application or service does and/or what customer issue is addresses.
  • State what Microsoft technologies this application or service enhances or builds upon.
  • Call out the benefits this application or service offers in a bulleted list.

Requirements:

  • Must be twenty-words minimum and maximum of 250 words. For most languages including English, do not exceed 1800 characters. For languages like Russian, German, Finnish and others in which words consistently have larger character counts, do not exceed 2500 characters. If in doubt, default to fewer words.
  • Must state what your application or service is, what it does, and 3-5 customer benefits.
  • Should not include quotes, URLs, or contact information such as your company physical address, email address or phone number.
  • If you create multiple industry- or use-specific listings for an application or service, treat each listing as a unique offering. The description of each offering must be differentiated and targeted by using keywords that are specific to the intended use or industry.

Writing Steps

Your clear and succinct responses to the prompts below, in the sequence given, will create a well-written listing.

  • State what your application or service does and/or what customer issue is addresses.
  • State what Microsoft technologies this application or service enhances or builds upon.
  • Call out the benefits this application or service offers in a bulleted list.


Requirements:

  • Must be twenty-words minimum and maximum of 250 words. For most languages including English, do not exceed 1800 characters. For languages like Russian, German, Finnish and others in which words consistently have larger character counts, do not exceed 2500 characters. If in doubt, default to fewer words.
  • Must state what your application or service is, what it does, and 3-5 customer benefits.
  • Should not include quotes, URLs, or contact information such as your company physical address, email address or phone number.
  • If you create multiple industry- or use-specific listings for an application or service, treat each listing as a unique offering. The description of each offering must be differentiated and targeted by using keywords that are specific to the intended use or industry.
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