We’ve been in the Microsoft Dynamics CRM business from the beginning and we are huge fans of marketing automation technology. We know that marketing is part art and part science and we relish in providing our customers tools that automate the science while they refine their art.
We've watched the evolution of marketing automation solutions (sometimes called ‘demand generation’) and, like many business applications, these systems have evolved from stand-alone silos to lightly integrated with CRM to what we feel is the path forward; completely embedded into your existing CRM system. Naturally, we think it's the way to go. We hope you do too.