Pinpoint Success Story
Small Swedish JSC it-partner AB Stands Tall with Pinpoint
“With traditional marketing, it’s hard for us as a small company to stand out.” That’s the challenge expressed by Niklas Swanberg, manager of hosting services at JSC it-partner AB in Jonkoping County, Sweden. Thankfully, Swanberg has discovered a strong ally in Microsoft Pinpoint, which enables his company to compete effectively with larger firms.
The Pinpoint profile for JSC it-partner generates several prospect inquiries every month. Swanberg related a story in which a company looking for a SharePoint partner found JSC it-partner on Pinpoint.
“The company is in the manufacturing industry,” Swanberg says, “and they were looking for a Microsoft partner to help them with implementation and organizing their documents and workflows in SharePoint.
"This customer is located in the northern part of Sweden, about 1,000 kilometers from us. With Pinpoint, customers looking for our products and services find us, and that makes the hit rate very high. Without Pinpoint, we wouldn’t have gotten this customer.”
Good Application and Services Descriptions Can Make Small Businesses Stand Out
When creating a Pinpoint profile, it is paramount to keep in mind these two valuable words: “Be specific."
Swanberg says, “In Pinpoint, we have described our company and the way we work—not just with general company information. We have described how we stand out from other companies.” That’s a key fundamental that bears repeating again and again. Partners that promote their areas of specialization attract much more interest from prospects.
Striving to Become the Premier Solutions Provider
Swanberg envisions continued success by adhering to the same formula. He says, “In the future, we see ourselves as the first choice for customers wanting an active IT partner.”
He is confident that JSC it-partner will be that first choice among the many prospects from Pinpoint. “We are working with many exciting solutions right now that we can’t wait to bring to the market,” Swanberg says.
Pinpoint Brings Customers and Partners Together
JSC it-partner is a Microsoft Gold-certified partner and the company’s top two solutions are SharePoint implementation and Office 365.
According to the JSC it-partner website, the company maintains offices in four different Swedish cities, so it can offer excellent accessibility to local customers. Its comprehensive Pinpoint website bridges the geographic gap for long-distance prospects. JSC it-partner consistently ranks in the top 10 among Sweden’s 4,000 Microsoft partners.