Partner Success Story
Pinpoint Is On-Target for Canada-based pavliks.com
“Pinpoint has been an integral part of the marketing efforts of pavliks.com for the past two years.”
That’s the word right from Ian Pavlik, president of pavliks.com, a Microsoft partner located in Barrie, Ontario, Canada. Pavliks.com provides solutions for Dynamics and Office 365, as well as outsourced IT solutions for businesses. Key vertical markets served by pavliks.com include manufacturing companies and associations within the sports industry.
“Pinpoint is a substantial element in our search-engine optimization,” Pavlik says, “and about 20 percent of our referrals come from Pinpoint.”
Expanding Sales Opportunities
Pavlik reports that using Pinpoint enables his company to access markets across North America that otherwise would be nearly impossible to penetrate. He says that a prospect from the southern United States found pavliks.com on Pinpoint while searching for Office 365 solutions. In very short order, the prospect learned a great deal from the Pinpoint profile, as well from the pavliks.com website, and a beneficial business relationship appeared likely to ensue.
“We found over the last year a substantial number of referrals that we’ve been able to track and convert into real prospects and opportunities,” says Pavlik.
The Pinpoint Dashboard elicits special praise from Pavlik. He says that the Dashboard lets him know what pages people are viewing, allowing pavliks.com to make its profile and solutions even more relevant.
A Quick Internet Search Leads to Sustained Success
Dan North, a network manager at Gypsum Technologies in Mississauga, Ontario, says he learned of Pinpoint while seeking a new provider of hosted services. North says, “I used some key words to search what I was looking for—Office 365, Ontario, and some relevant core competencies. I was very impressed with the quality of information that was on the pavliks.com Pinpoint profile.”
Curt Graber, IT solutions specialist at pavliks.com, says, “Gypsum Technologies was looking for a partner that had direct experience with Office 365 for a deployment they were considering. Our Pinpoint profile actually details some of our experiences with Office 365.”
“I think that resonated with Dan when he read our profile. He knew that we had the actual expertise that he was looking for.”
North says, “Because of pavliks.com, we now have Office 365 up and running. In the future, when we need a Microsoft expert, we will look on Pinpoint.”
Consultant and Trusted Advisor
Graber says, “Our customer is definitely pleased with the end result, so much so that we are now the trusted advisor. He’s come to us on several occasions for different facets of technology that he needs input on.
“Looking toward the future, we certainly have a strategy for growth, and Pinpoint is definitely going to be a part of that.”
The Pavlik family has been in business in the southern Ontario area since 1969, when it established a marketing and public relations company, which has evolved into a leading information technology firm.