Activate the customer with the right messageEffective e-mail marketing requires careful planning. E-mail marketing can activate the customer to perform the desired activity if the content of the message and the needs of the recipient match closely enough. Target groups for electronic campaigns can be created and managed easily with the CRM system. Appropriate customer classification creates the basis for accurate and profitable targeting while simultaneously reducing unnecessary message load. E-mail addresses to be used in campaigns can also be acquired from commercial customer registers. The Mepco eMarketing extension to Microsoft Dynamics CRM enables you to create attractive e mail letters complete with visual elements and file attachments. Editing the content and appearance of the messages is easy. You can compose invitations, announcements offers, and other messages. You can also schedule messages to be sent at a suitable time and select sender address as required.
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